The Power Of Crowdsourcing
Crowdsourcing is a very powerful tool that can be leveraged with individuals or organizations. Most crowdsourcing examples that I come across are mainly like www.Mystarbucksidea.com or www.pepsirefresh.com where people just want ideas. What’s different about this one is www.zefrank.com asked people share an experience or an emotional incident. The results are quite impressive. Here’s the deck that he created for your viewing. If you want to... Read More
Education and Social Media
I’ve posted before on some of the problems that we’re seeing in our education system. Waiting for Superman that cam out earlier this year did a great job pointing out some of these problems. However, our educational systems are hurting dramatically since we’re trying to teach kids on a old platform. Currently, kids now days are digitally rewired in how they learn and if we can’t kick up the education system to systematically... Read More
The Growth of Coupons On The Web (Infographic)
The rumors are stirring that Groupon might be selling out to Google’s multi-billion dollar offer. It’s a pretty penny for one of the fastest growing companies in the States right now. Anyways I thought it would be fitting to share this infographic on the growth of coupons on the web. If you’re looking to start your own social discount site you might want to look at these stats first. Read More
How are Fortune 100 Companies Leveraging Social Media
Flowtown has put together another great infographic on how Fortune 100 companies are leveraging social media. It’s very interesting to see that Twitter is the most popular and the percentages of companies using all platforms is still pretty minimal. Take a look for yourself for additional insights. Anything stand out to you? Read More
INfluencers A Short Documentary
Creating influence and engaging influencers is the hub bub of the social media world and online marketing. The truth of the matter it’s not simple and it’s hard for organizations to engage and create influence. Watch the video below for some great insight into influencers. My favorite part is at 8:00 min in. Read More
Yahanswering Driving Traffic To your Site
My initial thoughts to Yahoo… ehhh? I usually don’t see to much traffic from their organic search, I don’t use their search besides once a year and I already have to many email accounts to set up a new one at Yahoo. However, I have used Yahoo Answers before and I always wonder how they get people to provide answers to the questions posted. Diving down into the the Yahoo Answer site I found some interesting information about how it works and... Read More
Evolution Of A Geek [Infographic]
Here’s a fun infographic designed by flowtown who specialize in finding interesting data sets behind you company and visualize them for you. The evolution of the geek is a fun infographic that will get your user’s attention. Read More
Making Print Social
For many years businesses have looked to print for their advertising brochures, pamphlets, fliers, newspapers etc. as a way to spread the news about their products or services. With the boom of the internet and moreover, the boom of the social web, print advertising has faced a downward spiral due to the easy access of the web through mobile devices and exponential growth of highly engage social networks such as Facebook. The increased cost of print... Read More
Using YouTube To Engagement Keyword Search
Don’t think videos! I’m writing not to show you how to research keywords for video content on YouTube. This post.is about finding new ways to identify relevant data, information and keywords in industries you have a low understanding of the services. For example you’re taken a contract for Social engagement for a solar energy company , and need to carry out an industry keyword research to better understand the different opportunities, and structure... Read More
Small Niche Social Influencers or Popular Largely Followed influencers?
This debate has been going on since social media and social networking has started. What’ more valuable and what is influence? People that have influence in a small niche group or popular people with tons of followers? A study conducted by Vocus and Brian Solis was reported by eMarketer and found that marketers are already suspect of large numbers of followers and their true value. Better said, it is all about popularity vs. influence, with influence... Read More
