Become Zlatan Zuperfly with Nike’s Virtual Game
Share Nike has just released a new marketing campaign for the Zlatan soccer shoe. The campaign started by strapping a 360 camera on Zlatan Ibrahimovic to give gamers POV perspective of the soccer star running, dogging and scoring. If you’re a fan you can now play in Zlatan shoes at Nike’s “Zuperfly” game to test your skills. Overall I like this game because it’s personal, competitive and you can even play against your friends. I’m... Read More
Facebook Studio, Learn From Top Facebook Marketers
Share Facebook marketing is hot right now however, there are still many people that don’t know how to truly leverage the platform. A new site dedicated to Facebook marketing has launched Facebook Studio to let people learn from the top Facebook marketers and if you’re if you think you have what it takes to compete with the already established Facebook marketers you can upload your campaigns to compete for awards. Before Facebook Studio... Read More
Chromaroma, Turning Your Daily Commute Into a Game
Share I’m not sure how many people will actually play this but the concept is great. Chromaroma leverages the obvious while to many times people try to reinvent the whee. Chromaroma leverages exiting habitual actions that people do everyday and turns it into a mobile game. To find those habits or routines and leverage them to an online experience is very simply but smart. You’re going to see this happening more and more in the next couple... Read More
Desperados Interactive YouTube Campaign
Share I’ve seen quite a few interactive YouTube videos but I have to say this is the cleanest one I’ve seen to date. Desperados YouTube Take over leverages Facebook Connect, personal preferences and interactive actions to control how the story unfolds. Take a gander and go try it for yourself. Read More
SaS, up For Grabs, Facebook Marketing
ShareUsually under utilized in Facebook marketing campaigns SAS used pictures as their cornerstone for their campaign. Keep in mind viewing pictures is the #1 activity on Facebook. However, the way they had their fans use their pictures was eventually shut down by Facebook it is an interesting example how to engage your audience in a personal way. Read More
Random Collaboration
ShareMusic is amazing and is leading the web in what is to come since Napster. If you search music with timing and key you can come up with some amazing finds. Play these together, some or all, start them at any time, in any order. If you do this you’ll understand the importance of keywords, tags, and descriptions of videos on the web and how if you do it right you can be connected to much more than just the suggestions that YouTube offers. Read More
StumbleUpon vs. Facebook: 12 million users to 300 million users who refers more social traffic
ShareFacebook and twitter are undoubtedly the most talked about social media sties on the web. The fast pace growth of these networks created a whole new field to the practice of traffic generation, link building, search, brand management and customer relations on the web: Social Marketing. Even though these social platforms have changed the game these are only the tip of the iceberg of social marketing. Stumbleupon has recently surpassed Facebook... Read More
Why People Are Obsessed With Facebook
ShareFacebook is continuing to grow at an unprecedented rate driving social networking as the number one activity on the web. The following infographic gives some unique insight to what people do on Facebook, how long the spend on the site and even more some of the largest growing demographics. To learn how to leverage the power of this plat form you might want to take a look at Facebook Studio a new site aggregating all fo the top Facebook marketing... Read More
The Future of Mobile Marketing
Share Mobile Tagging has been trending as one of the hot topics for 2011 and interesting enough PSFK has put together an amazing report looking at the different implementations of mobile tagging. The report covers the following 6 main topics of Mobile Tagging; Creative Uses- interesting ways people have leverage 2dbarcodes in real-life Awareness- How 2dbarcodes overall awareness in the industry Information Gathering- Different ways people utilize... Read More
Laser Murals
ShareDentsu London created this great laser projection video in support of London-based green cab company, Greentomatocars. Dentsu wanted to bring to life this sleeves-up but sophisticated approach to creating a cleaner environment. It’s an inventive brand full of optimism, charm, energy and integrity, and they wanted to make a film that embodied these values in its content, tone and methods. The film was shot on a Canon 5D Mark II over two... Read More
