Elliott's Thoughts » social media http://www.elliottlemenager.com social and digital marketing with an environmental twist Tue, 24 Jan 2012 23:57:59 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Mobile Commerce Revolution http://www.elliottlemenager.com/2011/06/02/mobile-commerce-revolution/ http://www.elliottlemenager.com/2011/06/02/mobile-commerce-revolution/#comments Thu, 02 Jun 2011 17:42:06 +0000 Elliott http://www.elliottlemenager.com/?p=2812 The use of mobile devices is changing user behavior on how people search, interact and purchase consequently creating a mobile commerce revolution. From mobile devices consumers can compare, search reviews, talk to their friends, receive coupons, purchase in-store or online. With this new powerful tools traditional as well as online companies are going to have to adapt quickly. Especially since  it’s predicted that mobile purchases will total $119 billion globally by 2015! Additionally this mobile commerce revolution might level the playing field for brick and mortar stores especially since companies like Groupon are predicting 50% of all their business will come from mobile in the next two years. Go through the data and let it seep in because you’re going to have to adapt to this trend whether you like it or not.

mobile ecommerce shopper revolution

View the Mobile eCommerce Infographic post at Microsoft Tag.

]]> http://www.elliottlemenager.com/2011/06/02/mobile-commerce-revolution/feed/ 0 Got a Cat? There’s an App for that http://www.elliottlemenager.com/2011/05/20/got-a-cat-theres-an-app-for-that/ http://www.elliottlemenager.com/2011/05/20/got-a-cat-theres-an-app-for-that/#comments Fri, 20 May 2011 16:12:58 +0000 Elliott http://www.elliottlemenager.com/?p=2718 Just like cats and tanks you’re going to see this video flare up around the entire web. Friskies has done an amazing job marrying people’s obsession with cats and technology into three iPad applications that are designed for cats. The games play off the natural instincts of cats and will allow cat owners to film more videos to infiltrate the web. Here’s to you Friskies -

 

 

]]> http://www.elliottlemenager.com/2011/05/20/got-a-cat-theres-an-app-for-that/feed/ 0 iPhone Photography http://www.elliottlemenager.com/2011/05/19/iphone-photography/ http://www.elliottlemenager.com/2011/05/19/iphone-photography/#comments Thu, 19 May 2011 21:32:03 +0000 Elliott http://www.elliottlemenager.com/?p=2673 After writing about the WVIL Concept, a detachable SLR camera lens,  I started to the question how much longer will quick shot and SLR cameras be around? The mobile camera has advanced so much over the years, you can now download, edit and distribute your pics to the web with a click of a button.

Wanting to get an idea what people are doing with their current camera phones I sent out a request on Twitter. Here’s the pics that I received.

 

Don Crossland has some amazing photos and projects that he’s done on his iPhone. If found out about Don via Tyler Hurst and since I’ve checked out Don’s work I’ll be following now on. Don has two great iPhone picture projects you should take some time to check out

The images below are shot with the best camera application and hand picked by Don as some of his favorites. If you like his work make sure to reach out and let him know.

Karl Norelius aka Evergreen Social is an outdoor enthusiast that takes some pretty amazing pics. His uses two popular applications on his iPhone to take these pics. If you don’t have them on your phone I’d highly suggest picking them up especially after you look at the pictures by Karl Below.

 

]]> http://www.elliottlemenager.com/2011/05/19/iphone-photography/feed/ 0 Power of Geolocation, If I Die Facebook App http://www.elliottlemenager.com/2011/05/19/power-of-geolocation-if-i-die-facebook-app/ http://www.elliottlemenager.com/2011/05/19/power-of-geolocation-if-i-die-facebook-app/#comments Thu, 19 May 2011 19:01:26 +0000 Elliott http://www.elliottlemenager.com/?p=2710 If I Die Facebook Application allows people to leave video messages to only be distributed on your social channels after you die. They had one problem though people were not signing up becuase naturally the general public doesn’t think they’re going to die any time soon.  Using the power of geolocation and social checkin api’s If I Die created an ingenous campaing to remind people that they can die anytime.

 

 

Here’s a real example that Aden Hepburn (digital buzz bog) received when he was out golfing.

They had tracked me down via Facebook places, made the call and even tweeted the recording. “Death can catch you anywhere”… the person on the other end said, “even at St Michaels Golf Course” before signing off by telling me I need to check out the IF I Die Facebook App… Not only was that a great concept where by people can leave Facebook messages for friends and family that are to be automatically published in the event of their death, the campaign to gain attention was seriously innovative, and potentially one of the best PR grabs I’ve seen…

Here was my call… The campaign was created by the guys at Mizbala in Israel.

 

 

]]> http://www.elliottlemenager.com/2011/05/19/power-of-geolocation-if-i-die-facebook-app/feed/ 0 Where is Groupon Going to be in Two Years? 50% Mobile Sales! http://www.elliottlemenager.com/2011/05/17/where-is-groupon-going-to-be-in-two-years-50-mobile-sales/ http://www.elliottlemenager.com/2011/05/17/where-is-groupon-going-to-be-in-two-years-50-mobile-sales/#comments Tue, 17 May 2011 18:31:48 +0000 Elliott http://www.elliottlemenager.com/?p=2666 Benjamin Gauthey posted an interesting article from eMoney today stating the Groupon sees half of all sales coming from mobile.

Groupon VP Mobile Partnerships Michael Shim said: “Mobile is huge for Groupon…I believe we could see us doing 50 percent of deals sold/purchased in the next couple of years.”

This statement is indefinitely coming from the recent success of Groupon Now released exclusively in the Chicago area allowing consumers to use their mobile devices to locate great deals on places to eat, activities and even movies.  The application is leveraging the change in mobile user’s behavior “What can I find around me?”

 

With 1,000 merchants already signed up to deliver real time deals to this geo aware mobile users Groupon is expecting mobile to play a big role in their business. So what does this mean for community managers and social media marketers?

  • New realm of interaction, connecting digital conversations to real life interactions will become a driver in defining social media ROI
  • Engaging not only world wide but hyper local (understanding when someone checks in to your store, are the new or repeat customer) how can you interact with them and what is going to be the key factors to drive sales and loyalty in this new space
  • Engaging beyond the store - how can you use local conversations on twitter, facebook etc to create relevant deals and conversations that will drive action to purchase, enter your store or share.
]]> http://www.elliottlemenager.com/2011/05/17/where-is-groupon-going-to-be-in-two-years-50-mobile-sales/feed/ 0 Social Commerce ROI http://www.elliottlemenager.com/2011/05/16/social-commerce-roi/ http://www.elliottlemenager.com/2011/05/16/social-commerce-roi/#comments Mon, 16 May 2011 21:37:07 +0000 Elliott http://www.elliottlemenager.com/?p=2660 How to show ROI for social media efforts is in debate as it has been for a long time. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media. Personally I think the first half of the infographic is a little weak however, shares drives sales and success stories have some great info. What other models does social media affect sales?

]]> http://www.elliottlemenager.com/2011/05/16/social-commerce-roi/feed/ 0 Russian Roulette, Put Your Digital Life on the Line http://www.elliottlemenager.com/2011/05/14/russian-roulette-put-your-digital-life-on-the-line/ http://www.elliottlemenager.com/2011/05/14/russian-roulette-put-your-digital-life-on-the-line/#comments Sat, 14 May 2011 18:34:29 +0000 Elliott http://www.elliottlemenager.com/?p=2612 Maybe inspired by the russian roulette scene in the movie Deer Hunter Miami Ad School in Europe cam up with a concept for Russian Standard Vodka where users put their digital life on the line. If you loose the digital russian roulette game your Facebook profile will be shutdown and messages will go out to your friends that your digital life has ended. This concept isn’t completely new, a social mobile game created for the blockbuster game Hitman has some similar features. Would you put your digital life on the line?

 

Russian Facebook Roulette from Ilya Malyanov on Vimeo.

 

 

]]> http://www.elliottlemenager.com/2011/05/14/russian-roulette-put-your-digital-life-on-the-line/feed/ 0 Stephen Fry on Social Media http://www.elliottlemenager.com/2011/05/13/stephen-fry-on-social-media/ http://www.elliottlemenager.com/2011/05/13/stephen-fry-on-social-media/#comments Fri, 13 May 2011 19:13:59 +0000 Elliott http://www.elliottlemenager.com/?p=2596 Stephen Fry has a unique way with words and his talk on social media inspires some great insight even thought the video is a little old.

]]> http://www.elliottlemenager.com/2011/05/13/stephen-fry-on-social-media/feed/ 0 How do You show ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com/2011/04/28/how-do-you-show-roi-for-social-media-marketing-in-terms-of-time-and-resources-spent/ http://www.elliottlemenager.com/2011/04/28/how-do-you-show-roi-for-social-media-marketing-in-terms-of-time-and-resources-spent/#comments Thu, 28 Apr 2011 21:46:19 +0000 Elliott http://www.elliottlemenager.com/2011/04/28/how-do-you-show-roi-for-social-media-marketing-in-terms-of-time-and-resources-spent/  

There are 5 main metrics that you want to measure when you’re showing the ROI for social media marketing in terms of time and resources. These metrics are not a silver bullet but are surefire ways to show that you’re driving value for your business.

This is the first installment for Social Media ROI

Engagement:

Your engagement score is an indicator of how well you are communicating with your audience. The higher your engagement, the more valuable your audience will become to your business.

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Measures how much time and energy your community managers are interacting with the community

Key metrics to look at:
  • # of replies on multiple social platforms (twitter, Facebook, Q&A, social bookmarking blog)
  • # of private messaging (DM, Emails)
  • Set a weekly or daily goal for people to hit

Note: You’ll also need to measure true reach of engagements and sentiment this metric cannot stand alone

True Reach:

True Reach is the size of your engaged audience. Eliminate inactive and spam accounts, and only include accounts that you influence. To do this calculate influence for each individual relationship take into account factors such as whether an individual has shared or acted upon your content and the likelihood that they saw it.

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Measure the effectiveness of your engagement and content

 

Key metrics to look at:
  • @ messages
  • Comments (blog, facebook, forums etc)
  • Social bookmarking positive rankings
  • Retweets
  • Follows
  • Lists

Sentiment:

What’s the context of the conversation that you’re creating. If you’re scoring high in engagement and true reach you need to understand the context of that audience’s conversation. Is what they’re saying positive or negative?

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Sentiment shows the context of the conversations that you’re audience is having (positive or negative)

Key metrics to look at:
  • Positive, neutral and negative sentiment rankings
  • Search needs to be done on all platforms to get a true sample
  • Conversion – Many people only look at the % of positive conversations converting negative commenters to positive/neutral conversations is more valuable
  • Conversion ratio – # negative comments, # of engagements and # of negative to positive converted commenters

Impact on SEO:

Comparing your social media activities to your SEO trends is a great way to show social ROI. If you’re seeing similar search trends compared to your VOC you can draw a correlation that organic traffic going to your website is supported by social media.

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SEO and social media are becoming more and more interrelated show how social is impacting SEO.

 

Key metrics to look at:
  • Volume of Conversation (VOC) compared to search volume for related terms
  • # of pieces of content created and page ranks for each one
  • Top referring keywords compared to related social content and conversations
  • Inbound links – what links were created by social media content and engagement

Social Graph Growth:

 

Keeping track of your social graph you can visual show the ROI of Engagement, Reach, SEO (link building).

You’ll also have a better idea where to concentrate your efforts to build new relationships and cultivate existing ones.

Free tool to use http://www.touchgraph.com

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If there are other metircs that you think should be added to the list share them in the comments below:

 

For your downloading pleasure:

 

 

]]> http://www.elliottlemenager.com/2011/04/28/how-do-you-show-roi-for-social-media-marketing-in-terms-of-time-and-resources-spent/feed/ 2 Facebook Real Life Like Button http://www.elliottlemenager.com/2011/04/28/facebook-real-life-like-button/ http://www.elliottlemenager.com/2011/04/28/facebook-real-life-like-button/#comments Thu, 28 Apr 2011 18:42:12 +0000 Elliott http://www.elliottlemenager.com/2011/04/28/facebook-real-life-like-button/ Connecting the digital and the real-world is becoming more and more prominent. With advancing  technologies such as RFID, Mobile Tagging, augmented reality and image recognition people are becoming more connected every day.

The video blow shows a new implementation of RFID chips that allows visitors at the AutoRAI 2011 Motor show to physically like cars that they come across at the event.

What other implementations have you seen that connect the digital and real-world?

 

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