Mobile Commerce Revolution
ShareThe use of mobile devices is changing user behavior on how people search, interact and purchase consequently creating a mobile commerce revolution. From mobile devices consumers can compare, search reviews, talk to their friends, receive coupons, purchase in-store or online. With this new powerful tools traditional as well as online companies are going to have to adapt quickly. Especially since it’s predicted that mobile purchases will... Read More
Got a Cat? There’s an App for that
ShareJust like cats and tanks you’re going to see this video flare up around the entire web. Friskies has done an amazing job marrying people’s obsession with cats and technology into three iPad applications that are designed for cats. The games play off the natural instincts of cats and will allow cat owners to film more videos to infiltrate the web. Here’s to you Friskies - Read More
iPhone Photography
ShareAfter writing about the WVIL Concept, a detachable SLR camera lens, I started to the question how much longer will quick shot and SLR cameras be around? The mobile camera has advanced so much over the years, you can now download, edit and distribute your pics to the web with a click of a button. Wanting to get an idea what people are doing with their current camera phones I sent out a request on Twitter. Here’s the pics that I received. Don... Read More
Power of Geolocation, If I Die Facebook App
ShareIf I Die Facebook Application allows people to leave video messages to only be distributed on your social channels after you die. They had one problem though people were not signing up becuase naturally the general public doesn’t think they’re going to die any time soon. Using the power of geolocation and social checkin api’s If I Die created an ingenous campaing to remind people that they can die anytime. Here’s... Read More
Where is Groupon Going to be in Two Years? 50% Mobile Sales!
ShareBenjamin Gauthey posted an interesting article from eMoney today stating the Groupon sees half of all sales coming from mobile. Groupon VP Mobile Partnerships Michael Shim said: “Mobile is huge for Groupon…I believe we could see us doing 50 percent of deals sold/purchased in the next couple of years.” This statement is indefinitely coming from the recent success of Groupon Now released exclusively in the Chicago area allowing consumers... Read More
Social Commerce ROI
ShareHow to show ROI for social media efforts is in debate as it has been for a long time. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media. Personally I think the first half of the infographic is a little weak however, shares drives sales and success stories have some great info. What other models does social media affect sales? Read More
Russian Roulette, Put Your Digital Life on the Line
ShareMaybe inspired by the russian roulette scene in the movie Deer Hunter Miami Ad School in Europe cam up with a concept for Russian Standard Vodka where users put their digital life on the line. If you loose the digital russian roulette game your Facebook profile will be shutdown and messages will go out to your friends that your digital life has ended. This concept isn’t completely new, a social mobile game created for the blockbuster game... Read More
Stephen Fry on Social Media
ShareStephen Fry has a unique way with words and his talk on social media inspires some great insight even thought the video is a little old. Read More
How do You show ROI for social media marketing in terms of time and resources spent?
Share There are 5 main metrics that you want to measure when you’re showing the ROI for social media marketing in terms of time and resources. These metrics are not a silver bullet but are surefire ways to show that you’re driving value for your business. This is the first installment for Social Media ROI Engagement: Your engagement score is an indicator of how well you are communicating with your audience. The higher your engagement, the... Read More
Facebook Real Life Like Button
ShareConnecting the digital and the real-world is becoming more and more prominent. With advancing technologies such as RFID, Mobile Tagging, augmented reality and image recognition people are becoming more connected every day. The video blow shows a new implementation of RFID chips that allows visitors at the AutoRAI 2011 Motor show to physically like cars that they come across at the event. What other implementations have you seen that connect... Read More
