How social marketing and search engine optimization work together

Take a minute to think next time you Google something that your search is just one of 2 million that Google will receive in that minuet. If you take that same time frame, Facebook users post 684,478 pieces of content, Twitter users send 100,000 tweets, 48 hours of video is uploaded to YouTube, 571 new websites are created, Instagram users share 3,600 new photos and Tumblr blog owners push 27,778 new posts. Moreover, these are just a few of the content/data... Read More

Social Media Optimization – Verbs Not Nouns

As you step into the engagement process of social media, try thinking of verbs not nouns. What does this mean? It means not focusing too much on the object or artifact: The new product, the big report, the newest social networking platform or adding in the latest social technology into your website. You’re in the business of creating experiences, so focus on the verbs, the actions. The goal is not a more beautiful social optimized shopping website;... Read More