Become Zlatan Zuperfly with Nike’s Virtual Game

  Nike has just released a new marketing campaign for the Zlatan soccer shoe. The campaign started by strapping a 360 camera on Zlatan Ibrahimovic to give gamers POV perspective of the soccer star running, dogging and scoring. If you’re a fan you can now play in Zlatan shoes at Nike’s “Zuperfly” game to test your skills. Overall I like this game because it’s personal, competitive and you can even play against your friends. I’m sure... Read More

Sometimes You Just can’t Do it

  I went riding with my friends earlier this week and I think I just discovered Nike’s new slogan. What else do you think the quotation should say?  Read More

Nike+ Iphone App Just Released

Nike+ launched about two years ago leading the way for corporate social networks. They built a platform that gave connectivity and interactivity. Obviously this platform had a great appeal for serious runners however, Nike took it to the next level allowing users to communicate with other runner around the globe. Their main leading success factor from this project was adding a gaming element allowing people to challenge one another to provide incentive... Read More