Consumer View on Mobile tagging
Share One of the project that we’ve been working on at Tag is to try to find out how consumer feel when they interact with different mobile tagging solutions. Here’s the data that we received from a third party that I think you’ll find interesting. Day in the Life of Mobile Tagging View more presentations from Microsoft Tag Read More
Mobile Tagging Success
ShareWe’ve just released another infographic from Microsoft Tag. The below infographic covers the momentum that Microsoft Tag has had recently. If you don’t like infographics here’s some quick bullet points. The infogrpahic can be shared or downloaded via the slideshare below. March 2011 had the most scans of any month so far, with over 50 percent more scans than any other month. Three billion Tags were printed in the past six months alone... Read More
Mobile Tagging 101
Share As we move along into 2011 you’re going to see one specific type of technology gaining momentum, Mobile Tagging. Mobile Tagging is comes from a Japanese open source technology called QR codes. However the tech is about ten years old new 2dcodes are coming in to the market and one of them Microsoft Tag I work on the social media efforts for. PSFK has done an amazing job looking at different types of mobile tagging solutions and has put... Read More
Smartphone and Tag Adoption Continue to Grow [Infographic]
ShareYesterday I posted on how print advertising can make their content shareable, digital and social by using Microsoft Tag. Today I want to show the growing adoption rates of Smartphone’s and Microsoft Tag. This infographic demonstrates how the increasing adoption of smartphones in the world make Tags an increasingly powerful technology. Just look at some of the examples and you’ll start to get the idea on how Tag can bridge the gap of the... Read More
Making Print Social
Share For many years businesses have looked to print for their advertising brochures, pamphlets, fliers, newspapers etc. as a way to spread the news about their products or services. With the boom of the internet and moreover, the boom of the social web, print advertising has faced a downward spiral due to the easy access of the web through mobile devices and exponential growth of highly engage social networks such as Facebook. The increased cost... Read More
5 Ways To Use Tag And A Social Experiment
Share For the 4th week of Tag Talk, Nadia and I went through five more creative ways to use Microsoft Tag. If you have an idea of your own on how to use Microsoft Tag send us a note or even a video clip and we might put it up on our show. The 5 Tips Of The Week - Use it on flyers but change the content behind the tag Microsoft Tag on wine bottles Apparel companies Place Tags so people can order directly Leave notes for your roommates and friends Place... Read More
LE BOOK
ShareLE BOOK the bible of fashion has just decided to use Microsoft Tag for thier 2010 release. This story was first picked up by Geek in Disguise demonstrating how LE BOOK will be using Tag in their new book. English LeBook Tutorial from LE BOOK on Vimeo. This is a great example on how print material will be linking to the digital world more and more. This is also a great example on how mobile technologies will become more and more prominate in out... Read More
Tag Iran
ShareThere has been a big movement within new media to support the protestors in Iran’s election. I’ve created a banner that can be used anywhere print, online, tv ect to spread the word. People just have to snap the picture with their internet available camera phone and they’ll get the latest updates on the Iran situation through twitter. Put it this way if it’s on a protest sign people on watching tv can snap the pic to drive them to more... Read More
Tag It Green!
ShareWith Earth Day today I had a fun idea that I hope you would participate in. I’m the community manager for Microsoft Tag and I want to support some of my favorite causes so I’m posting a Microsoft Tag on my profile pic that links to my favorite green cause. Persnally I think this would be a great way to draw attention to green groups around the world.. My tag bellow is for “A Sea Change” a new movie comming out that asks people... Read More
Settling In
ShareIt’s been a couple days since I’ve last put a post up but I’ve been settling into my new job. I recently took a job at Microsoft as their Online Community Manger for the Startup Business Accelerator team. I’m working on couple projects as we speak and some new ones that will be launching in the near future. It’s been a taxing experience moving in such short notice and jumping into the job right off the back but I’m enjoying every... Read More
