MNC Typologies and Social Computing

Multi National Companies (MNC) use a vast array of typologies to distribute their products, services, and ideas throughout the world. There are seven main typologies that MNCs use to conduct business around the world which include ethnocentric, polycentric, geocentric, multidomestic, global, international and transnational. Each typology has unique characteristics that help leverage a company’s business model overseas. What’s even more interesting... Read More