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How Universities are leveraging NFC tech on campus http://t.co/zbsKofPq - What other opps do you see for NFC in a school setting? #education

Social Commerce ROI

Posted by Elliott on May 16, 2011 · View Comments 

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ShareHow to show ROI for social media efforts is in debate as it has been for a long time. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media. Personally I think the first half of the infographic is a little weak however, shares drives sales [...]

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How do You show ROI for social media marketing in terms of time and resources spent?

Posted by Elliott on April 28, 2011 · View Comments 

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Share  There are 5 main metrics that you want to measure when you’re showing the ROI for social media marketing in terms of time and resources. These metrics are not a silver bullet but are surefire ways to show that you’re driving value for your business. This is the first installment for Social Media ROI [...]

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Semantic Brand Monitoring and Engagement [PRT 1]

Posted by Elliott on September 20, 2010 · View Comments 

Sharethe semantic web has been talked about for quite awhile however, there has been little availability for easy to use interfaces. Now startups are popping up with new tools using semantic search, brand monitoring and engagement. Why is this important to you? Social media conversations are unstructured, immediate and organic with enormous volume. Most tools [...]

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Foursquare User’s Activity Mapped

Posted by Elliott on September 9, 2010 · View Comments 

ShareUrbagram created an interesting project using the check in data from Foursquare users in NYC. They treated the clumps of activity in different locations as little island showing the intensity of activity in specific locations throughout NYC. They also created five categories nightlife, arts, shops, parks, and food to show the patterns of density of [...]

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Vocus: A New Social Monitoring and Engagement Tool

Posted by Elliott on August 16, 2010 · View Comments 

Share If you can’t measure it you can’t improve it, but what tools and metrics do you rely on to measure your success or failures in social media. Vocus just recently release their social monitoring tool allowing people to monitor and engage blogs, Facebook groups, forums and much more. Here’s a video with Kye Strance, [...]

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Influence and Traakr

Posted by Elliott on September 22, 2009 · View Comments 

Share If you’re doing any kind of social marketing either for an organization that you work for or just for yourself influential marketing should be at the top of your list. There are many tools that you can use to listen, monitor and track conversations in the social space however there are few that help [...]

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The Human Element

Posted by Elliott on June 22, 2009 · View Comments 

ShareSocial reporting has been a topic that I’ve been researching for awhile. I pulled the series shortly after it was started because the responses from social monitoring and reporting companies became quite redundant. So for the past 8 months of interviews, sales pitches there is one major gap that all social monitoring companies like Techrigy, [...]

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Social Media Measurement – Part 2

Posted by Elliott on February 18, 2009 · View Comments 

ShareYesterday we looked at BackType and how they monitor comments throughout the web. Today we’re going to look at another company called Radian6. Andrea Tarrant from Radian6, was able to answer a few questions that I sent over that will help give you some insight into what their company offers. • Comments – scans blog [...]

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Social Media Measurement- Part 1

Posted by Elliott on February 18, 2009 · View Comments 

ShareTo start this social measurement series off I’m going to cover multiple services that can help a user monitor and create metrics for their social interactions. These tools can be used not only to monitor a specific user but to also measure competitors and social gurus involvement in social media. The first tool that I [...]

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Social Measurement Research

Posted by Elliott on February 9, 2009 · View Comments 

ShareSocial measurement has been stealing the spotlight in the social computing industry from the beginning of the New Year. Discussion on authority and impact of users and grading such user profiles on individual platforms has lead to a handful of tools that have made their claim on social measurement. Over the next couple of weeks [...]

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