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Google Launches Knowledge Graph To Provide Answers, Not Just Links http://t.co/uvAeHCUJ via @sengineland

Print: The #1 Medium Social Marketers Overlook

If social marketing is done right it will integrate with many different business groups inside an organization. However there is one medium that is almost always overlooked when it comes to social marketing… Print. I’m not talking about adding a short link or URL on a flier or magazine adds. I’m talking about using print [...]

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Social Marketing: Hybrid Approach to Identifying Targeted Influencers

With any social marketing strategy influencer engagement and identification usually ends up at the top of the list. If you’re unfamiliar with influencer marketing  it’s simply the act of targeting specific key individuals rather than the target a market as a whole. The individuals that are targeted have a strong influence over potential buyers in [...]

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The Power Of Crowdsourcing

Crowdsourcing is a very powerful tool that can be leveraged with individuals or organizations. Most crowdsourcing examples that I come across are mainly like www.Mystarbucksidea.com or www.pepsirefresh.com where people just want ideas. What’s different about this one is www.zefrank.com asked people share an experience or an emotional  incident. The results are quite impressive. Here’s the [...]

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How to Detect influencers backlinks and Leverage them through Social Media

In social media the number of followers a user has usually correlates to a person’s influence on the social web. Even thought this can be true at times followers can be bought through contests, gifts, and purchased through other marketing agencies. Using these tactics will raise a person’s follower count however, will usually lead to [...]

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How To Use Google Adwords to Define Keywords For Targeting Your Audience

Engagement is the cornerstone of social media. Brian Solis even wrote a book on engagement, which I do recommend reading if you’ haven’t already. Having engagement being one of the most important parts of social media it’s perfect for outreach marketing efforts. Outreach marketing is the action of seeking out individuals or companies with shared [...]

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Why the Top Ten Facebook Pages Are Successful

Whether your business has a Facebook page or if you have a personal fan page you’ve probably wondered what successful Facebook page owners are doing. This blog post covers the top 10 Facebook pages from brands that you’ll more than likely know. Regardless of your business size, there are some good tips here that you [...]

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