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@NickBMartin3 @katemorris let's meet up in Bellevue should be neutral for everyone - Nick you get to pick the place

Mobile Web Apps vs Native Apps

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Have you ever wondered what the difference of Mobile Web Applications (the web pages that people can find using a browser on their mobile phone) and Native Applications (the apps that you have to download from and app store) here’s an infographic that will help you understand the differences. The infographic itself is designed not [...]

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NFC breeding a new class of “tangible” applications

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The past couple of weeks we’ve released a variety of scenarios on how NFC can be used. Today I wanted to show some examples beyond mobile payments where you can see NFC in action.   Instead of just looking at a small screen and pressing buttons, NFC is breeding a new class of “tangible” mobile [...]

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How to use NFC and 2dbarcodes for Events

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Earlier I posted on the possibilities of NFC and today we’ve got the first of five examples of how NFC can be used in a real-life campaign. One of the great ways to leverage NFC and 2D barcode technology is to pair them together and provide your customers with a frictionless mobile experience. Today we [...]

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NFC Beyond Mobile Payments

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With the recent release of NFC on the Tag platform I’ve received a variety of different people asking what NFC can be used for. They usually understand the connection for NFC and mobile payments but when it comes to NFC services, marketing, and gadgets it can get a little foggy. Here are some examples how [...]

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Mobile Trends for 2012

Grand Street: Texting

With the New Year just around the corner, I though it fitting to put together some of my thoughts on what’s next for mobile. Gamification of the mundane: One of the biggest mistakes that mobile marketers currently make is the quest to invent instead of innovate. Inventing a mobile experience that tries to create new [...]

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2dbarcode Art Installation, Tag We’re It

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2dbarcodes are becoming more prevalent in our day to day lives however, marketers and individuals constantly challenge their usefulness. I can’t disagree with people questioning the 2dbarcode space especially when so many of the back end experiences that are just pointless. But here’s the catch. Everyone that say’s I’ll wait for image matching, NFC, audio [...]

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Mobile Marketing on the Rise

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From 2009 to 2010 mobile marketing has increased by 75% to almost $1.5 billion. This figure is expected to rise in two years to 2.3 billion almost doubling in size. If you’re wondering why advertisers and marketers are investing at mobile just look at the difference in engagement between mobile and PC where users are [...]

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Mobile Commerce Revolution

Mobile Commerce

The use of mobile devices is changing user behavior on how people search, interact and purchase consequently creating a mobile commerce revolution. From mobile devices consumers can compare, search reviews, talk to their friends, receive coupons, purchase in-store or online. With this new powerful tools traditional as well as online companies are going to have [...]

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iPhone Photography

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After writing about the WVIL Concept, a detachable SLR camera lens,  I started to the question how much longer will quick shot and SLR cameras be around? The mobile camera has advanced so much over the years, you can now download, edit and distribute your pics to the web with a click of a button. [...]

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WVIL Concept: Detachable SLR Camera Lens

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Cameras have been changing rapidly over the years and the one that is seeing the most innovation is the camera on your phone. Artefact design team is combining the connectivity and application technology of contemporary smartphones with interchangeable DSLR camera tech. Concept Camera: The WVIL from Artefact on Vimeo.

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