Power of Geolocation, If I Die Facebook App
If I Die Facebook Application allows people to leave video messages to only be distributed on your social channels after you die. They had one problem though people were not signing up becuase naturally the general public doesn’t think they’re going to die any time soon. Using the power of geolocation and social checkin api’s If I Die created an ingenous campaing to remind people that they can die anytime.
Here’s a real example that Aden Hepburn (digital buzz bog) received when he was out golfing.
They had tracked me down via Facebook places, made the call and even tweeted the recording. “Death can catch you anywhere”… the person on the other end said, “even at St Michaels Golf Course” before signing off by telling me I need to check out the IF I Die Facebook App… Not only was that a great concept where by people can leave Facebook messages for friends and family that are to be automatically published in the event of their death, the campaign to gain attention was seriously innovative, and potentially one of the best PR grabs I’ve seen…
Here was my call… The campaign was created by the guys at Mizbala in Israel.
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