Why the Top Ten Facebook Pages Are Successful

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Whether your business has a Facebook page or if you have a personal fan page you’ve probably wondered what successful Facebook page owners are doing.

This blog post covers the top 10 Facebook pages from brands that you’ll more than likely know. Regardless of your business size, there are some good tips here that you can implement to take your Facebook page user experience to the next level.

Remember there’s no need to reinvent the wheel, take these tidbits tweak some of them out and make them your own!

#1: Red Bull

Gaming is huge and the Red Bull fan page has incorporated this into their Facebook fan page. Building these custom applications shows that the team is very in tune to their target audience. .

In addition, Red Bull knows that connection their audience has with their sponsored athletes and created a web TV program to allow their audience a inside scoop of their athletes lives. Adding video just gives this page another way for their fans to engage and as well all know engagement is key. .

Call to action is another very important part to a successful Facebook page and Red Bull knows it. They’ve created a custom landing page that drives people to one simple action – follow us. Key point here if you add to much to your welcome page people can become confused. Make it simple as possible and by al means stick to one call to action item.

Tip: Making your page ascetically pleasing is very imporant and it’s worth spending a little money on doing so. Great place to do this is where you have your call to action. !

#2: Burt’s Bees

Going behind the scenes of your company or your personal life adds a new dimension to your fans experience. Moreover, using pictures and video to do so gives your fans personal experience that many companies miss the mark on.

As you’ll notice in the image below you’ll see how Burt’s Bess not only mentions the type of ingredients used, but suggest their ingredients are safe and the welcome all visitors to their lab.Promoting your products on Facebook will only get you so far adding value in the form of interesting details will take you above and beyond. .

Tip: Everyone has something unquie to offer, Facebook is the best place to highlight this. Multimedia will help tell your story and make you stand out from your competitors.

#3: Uno Chicago Grill

Take advantage of existing applications. Uno Chicago Grill has taken full advantage of the Facebook app FBML to highlight their menu options in an extremely appealing way. They’ve created many tabs dedicated to their menu and use pictures to show their fans what they’re missing out on.

Make your power users known. Uno has created a Fan of the week contest, where fans can post their photos directly on the Facebook page..

This is great way for you to gain user generated content and expose people doing fun things.

Uno takes it a step further using a call to action for their fans to take pictures at their restaurant. This helps them convert their online fans to real life customers. .

More importantly it shows people online what a fun time they’re having tat their establishment and closes the loop of their online activities to real-life promotions.

Tip: When you have a brick and mortar business use creative ways to encourage your online fans to engage with you in real life (IRL).

#4: LiveScribe

Many people ask what is the ROI of social media well LiveScribe has incorporated two features into their page to help them sell more products and cut back on support calls.These actions can be easily measured and related directly to sales and cost saved on customer support.

The first step they made was a storefront on their fan page. Allowing their fans to not only to buy directly from their Facebook page but tweet and share their products on the social web.  This increase their awareness across multiple platforms.

In addition, they’ve created a support page powered by Get Satisfaction. If you don’t have this service I would highly suggest doing so. It’s cheep and the team at Get Satisfaction will update your fan page for you at the drop of a dime.

Tip: When you’re offering a product or service make sure you consider implementing a support feature. This can save you money and your social media team is probably pretty use to answering these questions anyways.

#5: Toy Story 3

If you’re going after a light hearted or fun user experience make sure that you’re making it functional as well. Toy Story 3 has done an exceptional job of making their page both fun and functional.The fun part is thier application allowing fans to animate themselves and share it with their friends. This is extremely intelligent because when you add the share function you have a great chance of your page going viral.

On the functional side they’ve created a call to action where people can purchase their tickets right there on the fan page.

Tip: Close the loop on your experience! If you’re spending time and money to get people to come to your page make sure you’re allowing them to take action when they’re there and engaged with you.

#6: Coca-Cola

Everyone talks about viral videos, video contest, video, video, video however, don’t forget about the simplicity and power of a photo. Coca-Cola has done many great Facebook page promotions but their latest one used the power of photo sharing on Facebook.

In their last promotion they’ encouraged their fans to take photos with a Coca-Cola can.With the knowledge that photos are viewed more than anything else on Facebook they set the stage for their campaign to go viral. Simply because when a fan posts a photo, that photo is sent out to the news feeds of all of their friends where hundreds of thousands potential new fans will see the photos.

Engagement is key so don’t forget to allow your fans to take control and one way to do that is to let them vote.

Tip: If you’re going to run a contest keep it simple and make sure to add a sharing component to maximize the chances of your campaign going viral.

#7: Oreo

Know you’re customer’s affinity with your product. Oreo has a deep understanding that their cookies have been part of many people’s lives since childhood.They use their fan page to create a even more memorable experience with their brand.!

In their last campaign they’ve asked their fans to share their experiences and photos with them. Now when new fans or even old ones come back to their page they can find stories that they can relate with. This is a very powerful emotional connection.

Tip: Instead of talking about yourself on Facebook allow your fans the opportunity to talk about themselves. More than likely you’ll receive a much better response from your community.

#8: Jones Soda

Jones Soda does a great job incorporating many of the tips pointed out above however they do one thing that is simple and unique that separates them from the rest of the pack.

Jones Soda has implimented a weekly poll directly on their welcome page. Facebook isn’t just a place to spread the word about your products it’s also a place to better understand them.

Tip: Engage, engage, engage. Always look for creative and fun ways to allow your fans to interact with you..

#9: The Twilight Saga

I hate to bring this one up however there is no way you can’t deny that the Twilight Saga is hot. They’ve implemented two strategies that has helped increase their success on the social web..

To kick things off they’ve created a Twitter sweepstakes that encouraged fans to tweet about the movie for tickets. They’ve also done a great job making it simple by telling their fans what to tweet minimizing the barriers for participation.

Additionally they’ve taken advantage of their discussion page which is most commonly overlooked. This has increased their engagement on their page and allows fans a better place to interact with one another.

Tip: To encourage engagement, start the discussion at first then allow them to take control.

#10: Travel Channel

When you’ve run out of all other options allow your fans to talk about Facebook on Facebook. The Travel Channel has done just this, encouraging their fans to share how Facebook has played a part in their travel experiences.

Tip: Facebook stories can encourage engagement but at the same time allows your fans to learn from each other.

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