Green Commercials – Man These Suck!
The first example of a green television commercial is a semi creative animated TV spot produced as the result of a major integrated media campaign. In this campaign–which first aired in 2007–Mekanism (a production studio housing film, animation and interactive content creators) teamed up with Venables Bell & Partners to help PG&E and its San Francisco customers showcase ways to come to grips with climate change and environmental stewardship. The commercial ends with the line: “CFL bulbs use one-third the energy of standard incandescent bulbs and last up to 10 times longer.” The central focus of this ad campaign is: “Let’s Green This City“. This website is an online green guide to help individuals identify ways to support the environment. The goal of the Let’s Green This City campaign is to help San Francisco “become the greenest city in the nation”. To wrap this one up – fire your marketing people!
The next green commercial is from Chevrolet and is part of the Chevy environmental campaign for Live Earth. This ad states that, “Finally the environment and your daily commute have something they can agree on.” The 30-second spot ends with the line, “Do More. Use Less.” I would have to say this is an example of what not to do for a commercial.
The next green commercial of note is Bosch’s so-called “Deer spot“. This commercial shows a deer wandering towards an ultra-quiet Bosch Nexxt(R) Washer in a forest. This commercial claims that Bosch washers are not only “the most energy efficient and environmentally friendly. They’re also the quietest.” Just putting in nautre and animals doesn’t mean it’s green!
Another Bosch commercial also utilizes the green theme – this time to advertise its dishwasher. In Bosch’s “Owl spot“, this advertiser uses an Eagle Owl – the quietest bird in flight – to again make its point: that Bosch dishwashers are not only “the most energy efficient and environmentally friendly. They’re also the quietest”. This is puts the concept of creativitiy to the limits – man this is dumb!
Another non-creative offering is a colorfully animated and environmentally oriented commercial from Honda for its diesel engines:
I don’t know if you found any of these entertaining or captivating but for myself, I’m sitting here wondering who the hell got paid to make these crappy videos. Know wonder so many people still refuse to go green. If you have a video that you think is the best of green commercials post a link and I’ll put it up. Or if you know of others that are horrible send those over as well.
