LE BOOK
LE BOOK the bible of fashion has just decided to use Microsoft Tag for thier 2010 release. This story was first picked up by Geek in Disguise demonstrating how LE BOOK will be using Tag in their new book.
English LeBook Tutorial from LE BOOK on Vimeo.
This is a great example on how print material will be linking to the digital world more and more. This is also a great example on how mobile technologies will become more and more prominate in out lives.




I don’t get this… Why do they use tags when there’s image recognition (Google Goggles, kooaba, Pongr etc.) where you DON’T need to place tags on every single page?
Image recognition has issues with the readers and it’s not that wide spread yet. I think you’ll be surprised as well what tag has to offer and where the technology is going.